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Overview

  • How to Sound Like Hudl

Voice and Tone

  • Voice
  • Tone

Grammar & Mechanics

  • Common Quandaries
  • AP Style
  • Capitalization
    • "Title Case" vs. "Sentence Case"
    • Headlines, Subheads, and Body Copy
    • Calls to Action
    • Places, Names and Proper Nouns
  • Abbreviations
    • States
    • Countries
    • Addresses
    • Versus, Vs, V
    • Symbols ("&") vs. Words ("and")
    • Sports Terms
    • Common Latin Phrases ("e.g." and "i.e.")
    • Schools & Grades
  • Punctuation
    • Periods
    • Exclamation Points
    • Question Marks
    • Apostrophes
    • Commas
    • Ampersands
    • Dashes and Hyphens
    • Colons
    • Semicolons
    • Parentheses
    • Quotation Marks
    • Ellipses
    • Divider Punctuation
  • The Oxford Comma
  • Date/Time, Numbers and Addresses
    • Dates
    • Time
    • Numbers
  • Spellings and Pluralizations

Best Practices

  • Accessibility and Inclusion
    • Inclusive Language
    • Readability
    • Alternative Text and Captions
    • Writing for Internalization
  • Words to Avoid
  • Active vs. Passive Voice
  • "Your," "My" and Personal Pronouns
    • Persuasive vs. Transactional Content
    • Personal Pronouns within the Product
  • Contractions
  • Greetings and Farewells
    • Greetings
    • Farewells
  • Organization, Team and Event Details
  • Lists
  • Parallel Structure
  • Links
  • Meta Titles and Descriptions

Vocabulary

  • The Word "Hudl"
  • Boilerplate
  • Products, Features and Services
  • Glossary
    • Analysis
    • Application
    • Breakdown
    • Broadcast
    • Canceled
    • COVID-19
    • Data
    • Deactivate
    • District
    • Double-Check
    • Drop-Down Menu
    • Faceoff
    • Feature
    • Game-Changer
    • Game Plan
    • High Level
    • Highlight
    • High Priority
    • Kickoff
    • Level Up
    • Live
    • Livestream
    • Matchup
    • Next Level
    • Playback
    • Pregame, Postgame
    • Preseason, Midseason, Postseason
    • Product
    • Real Time
    • Sign Off
    • Sign Up
    • Stats
    • Student-Athlete
    • Tag
    • Tipoff
    • Tool
    • Wi-Fi
    • 24 Hours
    • 24/7
  • Consistent Language
  • Vocab Traps to Avoid

Writing for Different Teams

  • Product Writing
  • Marketing Writing
  • Sales Writing
  • Support Writing
  • Education Writing
  • Hudl Studios Writing
  • Internal Writing

Writing for Different Markets

  • About Markets at Hudl
  • Competitive
  • Elite

Writing for Components

  • Call to Action Buttons and Text Links
  • Headlines
  • Error Messages
  • Empty States
  • In-Product Notifications
  • Tooltips

Writing for Different Deliverables

  • Social Media
  • Release Notes