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American Football Hudl IQ Performance Analysis

Hudl IQ: The New Standard for College Football Data

5 Min Read

Trying to predict what your opposite sideline will do next is all part of the game — but knowing it ahead of time? Try leveraging college football data.

Since the game was founded, college football coaches have been trying to answer a simple question– what’s my next play call? Coaches spend entire offseasons trying to game plan, and staffs spend countless hours adjusting those plans the week of, just to try to stay one step ahead come Saturday. 

Now, in modern college football, there is advanced data and analytics to try and help coaches sift through that mountain of information. But can we be honest? We think college football coaches and analysts have been getting short-changed. 

We believe that teams at large have suffered as a result. With Hudl IQ, we’re changing everything you know about analysis in college football

Current state of football data analysis in college. 

Teams are using a multitude of different football databases– each of which provide varying degrees of incomplete football data analytics. Analysts and coaches do a lot of manual work to make sure that data sets align with each other so that they can glean some insight to help their team adjust week-to-week. 

Performance areas across football have been left under-analyzed and under-exploited as a result. While insights across all aspects of the game need to be decoded from data tables, staff members also lean heavily on subjective analysis, which is largely powered by unverified computer vision technology. Some are even still relying on manual processes to get key data on things like opponent formations and key personnel. 

It’s simply too much. There’s too much video and data scattered all over the place for analysts and coaches to dig in. The cumbersome nature of analysis in football has slowed the adoption of advanced analytics, and the manual processes in place currently can add hours a week to analysts schedules– inhibiting the ability for key staff members to make decisions early during game week. 

You need a solution that leverages the football analytics that come standard with other data providers, but kicks it up a notch– with more elevated data paired with video to bring additional context to key moments. With Hudl IQ, our football database not only integrates the standard data other analytics providers give you, but integrates proprietary data unique to Hudl IQ that brings an even deeper level of insight– all in less time than any competitor. 

What's the impact timely football analytics can have?

Week-to-week, during the throws of a highly competitive season, game prep needs to be seamless, And you bet your ass it needs to be fast. You can’t be sitting around waiting for your analysts to turn around tape on Saturday’s game, and you can’t be waiting for them to get you a scout on next Saturday’s game either. 

You need insight from every angle to not only develop your players, but to help win next Saturday’s game, today. To take it one step further, you need insight to recruit the right players to help. In modern college football, you better be finding ways to make all of that analysis automatic, and it better be fast. 

Hudl IQ College Football Database

Hudl IQ delivers a full dataset and insights across our platform just 18 hours after the video is available. Its data science models automatically identify every formation, route, coverage and blitz to ensure consistency, so you no longer have to chart them yourself. With tools like play finder, coaches can dramatically reduce the amount of time it takes to find and create cutups of teams from any mix of on-field situations and play outcomes. 

Given the rise in importance of the transfer portal, Hudl IQ’s player comparison and scouting tools include a filter to show only players in the Transfer Portal, streamlining your searches. Player statuses update hourly for accurate, timely information so you can make decisions on the fly. 

With Hudl IQ, its analysis– simplified. 

Unrivaled depth & quality of college football data. 

With Hudl IQ, not only are you getting access to 10x more data than any one provider, you’re getting access to it quicker than your competitors. And we’re talking truly next-gen data, not just your typical down and distance insight. 

The platform is built to give your staff more insight into every position group with context around specific moments. That means faster player evaluation, and deeper insight into the moments that can change the game.  Hudl IQ sets a new standard for data with easy-to-read league and player tables– with the added ability to individually filter and export information on any one player. With the integration of video into the platform, coaches gain the ability to watch and re-watch key moments. We know still images are still a huge part of analysis was well, so staff can quickly pause and export stills right from the all-22 angle.

In week-to-week game prep, all of this means you can adjust your practices and reps to prepare for your opposition earlier. In recruitment, this means you can identify the players who are or aren’t good enough quicker– ensuring you maximize the efficiency of your scouting resources and mitigate any biases in your processes.

Insights that improve your football analysis and decision-making.


It’s one thing to have access to data via an API, but quite another to convince and help analysts, coordinators, coaches and other stakeholders of the value of potentially game-changing insights they provide. 

While box scores and rows of data tables will always be a bread-and-butter part of the industry, a provider that can help you present this data in an engaging way is key. 

Hudl IQ’s analysis platform features intuitive and accessible tools, with elevated ways to visualize data across all elements of the game without the need to code.  Want to visualize how well your offensive line protects the quarterback? See a detailed breakdown of all of your QB throws? The catch radius and runs routes of a wide receiver? Hudl IQ has a tool for that.  

Want to quickly show how well a scouted target performs in their position? Compare their performance to any other player on your scouting lists? Find other players whose performance is statistically similar to a player you’re losing? And if a replacement is potentially available in the Transfer Portal? Hudl IQ has that too. 

Timing is everything in football, when you’re one step ahead then the rewards can be explosive. 

 Don’t just take our word for it. As part of the launch, we’re offering a free trial of Hudl IQ until the end of the current season. Give it a try, and maybe you’ll find that this data, yeah it demands more.

 Our free trial period ends on National Championship Monday, January 20, 2025. Get started today.