MAHA and Hudl Announce Technology Partnership

Lincoln, Nebraska, 10 September 2024 - Hudl is proud to announce a multi-year partnership with The Michigan Amateur Hockey Association (MAHA). The partnership will focus on providing athletes, coaches and teams the resources and tools they need to efficiently capture, analyze, organize, and distribute data and film. With more than 200K teams across 40 different sports, Hudl will offer MAHA teams and organizations with exclusive pricing on its suite of products and services.

“We’re very excited to bring this partnership with Hudl to our hockey community,” said Jason Reynolds, MAHA Director of Operations and Marketing. “Our goal is to give our coaches better tools to teach with, and give our athletes access to the technology that will allow them to enhance their performance on the ice. Hudl is a trusted brand that continues to expand on its offering of tools for sports performance and data analysis, so we’re very pleased to see this collaboration come to fruition.”

Hudl will be recognized as the Exclusive Performance Technology Partner of the Michigan Amateur Hockey Association (MAHA). Hudl will serve as a promotional sponsor of the MAHA Tier I Showcase Series, livestreamed on MiHockey.TV and held annually in September and December at Buffalo Wild Wings Arena in Troy, Michigan. In addition, Hudl will be the name sponsor for the launch of MAHA’s new goalie grant program in 2024–25.

Hudl and MAHA will work together to find creative ways to enhance player development for teams through comprehensive data and analytics. “We are thrilled by the opportunity to work with one of the best organizations in amateur hockey. MAHA showcases the top talent in the state of Michigan, and we’re excited to help them reach their goals at the next level,” said Rachel Krasnow, Head of Strategic Partnerships at Hudl. “We’re aligned in our missions to help make every moment for these athletes count.”