Lincoln, Nebraska, 10 September 2024 - Hudl is proud to announce a multi-year partnership with The Michigan Amateur Hockey Association (MAHA). The partnership will focus on providing athletes, coaches and teams the resources and tools they need to efficiently capture, analyze, organize, and distribute data and film. With more than 200K teams across 40 different sports, Hudl will offer MAHA teams and organizations with exclusive pricing on its suite of products and services.

“We’re very excited to bring this partnership with Hudl to our hockey community,” said Jason Reynolds, MAHA Director of Operations and Marketing. “Our goal is to give our coaches better tools to teach with, and give our athletes access to the technology that will allow them to enhance their performance on the ice. Hudl is a trusted brand that continues to expand on its offering of tools for sports performance and data analysis, so we’re very pleased to see this collaboration come to fruition.”

Hudl will be recognized as the Exclusive Performance Technology Partner of the Michigan Amateur Hockey Association (MAHA). Hudl will serve as a promotional sponsor of the MAHA Tier I Showcase Series, livestreamed on MiHockey.TV and held annually in September and December at Buffalo Wild Wings Arena in Troy, Michigan. In addition, Hudl will be the name sponsor for the launch of MAHA’s new goalie grant program in 2024–25.

Hudl and MAHA will work together to find creative ways to enhance player development for teams through comprehensive data and analytics. “We are thrilled by the opportunity to work with one of the best organizations in amateur hockey. MAHA showcases the top talent in the state of Michigan, and we’re excited to help them reach their goals at the next level,” said Rachel Krasnow, Head of Strategic Partnerships at Hudl. “We’re aligned in our missions to help make every moment for these athletes count.”

About Michigan Amateur Hockey Association (MAHA):

The Michigan Amateur Hockey Association (MAHA) is the premier amateur sports organization in Michigan, developing players in the sport of ice hockey in a fun and safe environment. We strive to be the best amateur ice hockey association nationally for life-long player fun, physical and personal development, and player safety.

About Hudl:

Hudl empowers more than 230,000 teams globally to reach their potential. A complete suite of video and data products ensures coaches and teams at every level of sport have the information and insights they need to be their best. Our smart cameras capture every second of the action, and our software makes video easy to access, analyze, share and learn from. That video also enables athletes to get recruited and teams at every level to find their next star. And fans and communities who want to be part of the action can connect to livestreaming, athlete highlights and team profiles. That’s why more than 8M users across 40+ sports trust Hudl for every moment that matters to them. Learn more at Hudl.com.

Press Contact:

Tyler Thomas
Senior Director of Content + PR
Hudl
Tyler.Thomas@hudl.com