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Hudl Raises $30MM to Bring Cutting-Edge Sports Analytics to Teams around the World

Jul 06, 2017

1 Min Read

We’re providing teams at every level of play, from grassroots to professional, with a new level of access to game-changing insights.

We’re excited to announce we closed on $30 million in funding from our world-class team of investors, including Accel, Jeff and Tricia Raikes, and Nelnet.

We plan to use the funds to pair innovations in machine learning and computer vision with our in-house group of professional analysts, providing teams around the world quicker access to the insights they need for training and game preparation.

Effectively using sports analytics takes a lot of work, both to collect the necessary data and to analyze the information to gain meaningful insights. We are empowering teams at every level, from grassroots to the most elite professional organizations, with tools that allow them to gather insights as efficiently as possible.

“We started offering assisted analysis services two years ago to U.S. high school basketball teams,” said David Graff, CEO of Hudl. “The demand from teams across sports and levels of play has been overwhelming. We’ll provide analysis for over 300,000 games around the world this year.”

“The demand from teams across sports and levels of play has been overwhelming. We’ll provide analysis for over 300,000 games around the world this year.”

“To make this possible, we’re growing our in-house team of analysts to 500 and we’re pairing their work with machine learning and computer vision algorithms to give our customers fast access to their data and reports.”

Helping teams learn from video and stats by combining the two for a more in-depth film study experience has always been integral to our mission of capturing and bringing value to every moment in sports.

We work with more than 5.9 million active users who are part of over 153,000 teams across 30+ sports, and we’re excited by our opportunities for continued growth.

“We see huge opportunities in the U.S. and abroad and will continue to grow our team globally to bring our products to new markets,” said Matt Mueller, COO of Hudl.

"It's definitely an exciting time to be a part of the company."

“Combine these opportunities with the product innovations we're currently working on, our new world headquarters opening later this year, and the enthusiasm we're seeing from the teams we work with and it's definitely an exciting time to be a part of the company.”

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