Football Wyscout News Company News

Hudl Announces Licence Deal with Football DataCo for Premier League and English Football League

04 Dec, 2024

2 Min Read

Lincoln, Neb., 4 Dec. 2024: Football DataCo, who represent the data rights of the Premier League and English Football League, recently announced a partnership with Hudl, a global leader in sports performance analysis and scouting.

This three-season agreement spans 2024–25 through 2026–27, and covers the following properties: Premier League; Championship; League One; League Two; EFL Cup; and EFL Trophy. All audiovisual content from the licensed competitions will be made available on Wyscout, the world’s largest database of football video and data.

“Analysis of matches and players is an essential part of the ecosystem for football performance departments of clubs throughout the world,” said Adrian Ford of Football DataCo. “Making our content available for official use to a valued partner like Hudl supports sharing and provides for better decision-making.”

Leveraging the comprehensive Wyscout platform, Hudl will grant access to hundreds of Premier League and English Football League matches, showcasing some of the world’s best talent. This will allow Hudl to generate data, information and statistics, which helps ensure that clubs, coaches and scouts can make the most of every moment. With these insights, teams can make more informed decisions in player recruitment and analysis.

“This agreement with Football DataCo will mean we can continue to host their competitions on the Wyscout platform,“ said Daniel Horlock, Hudl’s Director of Rights and Partnerships. “Access to some of the best leagues in the industry will help us further our mission to support the development of coaches, athletes and analysts at every level.”

About Football DataCo

Football DataCo was formed in 2001 by the professional football leagues in England and Scotland to protect, market and commercialise their official match related data. Working with the Premier League, EFL, SPFL and a series of partners, Football DataCo oversees the collection, management and distribution of the League’s official event and performance data worldwide. In the football performance market Football DataCo licences Official use of audio visual content for collection of data and use in specialist analysis software. Football DataCo also protects the copyright of Premier League and EFL still action images, and runs the online media accreditation tool for journalists and photographers to apply to attend their matches.

About Hudl

Hudl empowers more than 230,000 teams globally to reach their potential. A complete suite of video and data products ensures coaches and teams at every level of sport have the information and insights they need to be their best. Our smart cameras capture every second of the action, and our software makes video easy to access, analyze, share and learn from. That video also enables athletes to get recruited and teams at every level to find their next star. And fans and communities who want to be part of the action can connect to livestreaming, athlete highlights and team profiles. That’s why more than 8M users across 40+ sports trust Hudl for every moment that matters to them. Learn more at Hudl.com.