Danish League and Hudl Form Long-Term Rights Partnership

Lincoln, Nebraska, 23 July 2024 - Hudl, a global leader in sports performance analysis and scouting, announces a partnership with Divisionsforeningen, the Danish football league. The six-season partnership agreement, from 2024-25 to 2029-30, grants scouting rights for the Superliga, 1st Division, 2nd Division, 3rd Division and the DBU Pokalen. In this partnership, Hudl will gain access to all related video and data, which will be made available via Wyscout—the world's largest database of Football video and data.

"Our mission at Hudl is to support coaches, players, and teams through top-notch analysis and recruiting tools. We are excited about this six-season collaboration with Divisionsforeningen, which allows us to showcase talent across Danish football," remarked Kerry Morrow from Hudl.

About Hudl

Hudl empowers more than 230,000 teams globally to reach their potential. A complete suite of video and data products ensures coaches and teams at every level of sport have the information and insights they need to be their best. Our smart cameras capture every second of the action, and our software makes video easy to access, analyze, share and learn from. That video also enables athletes to get recruited and teams at every level to find their next star. And fans and communities who want to be part of the action can connect to livestreaming, athlete highlights and team profiles. That’s why more than 8M users across 40+ sports trust Hudl for every moment that matters to them. Learn more at Hudl.com.