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LINCOLN - NE, 3 July 2024 - Club Atlético Newell’s Old Boys, announces a partnership agreement with Hudl, a global leader in sports performance analysis and scouting, to grant exclusive rights for the Canteras de América Torneo Sub 17.

The exclusive, multi-year deal covers two editions of the prestigious Argentinian youth tournament organised by the club where Lionel Messi began his career. The 2024 edition included some of South America’s biggest clubs, including: Peñarol, Estudiantes, Colo Colo, Talleres, Newell's Old Boys, Palmeiras, Olimpia, Athletico Paranaense and Alianza Lima, as well as national teams from Ecuador, Mexico and Venezuela.

In this partnership, Hudl will become the sole rights partner gaining access to all related video and data, which will be made available via Wyscout - the world's largest database of Football video and data.

"Striving for excellence at Hudl, we aim to empower coaches, players, and teams through cutting-edge analysis tools. This exclusive collaboration with Newell’s Old Boys is exciting, as it enables us to further extend our expertise to the Argentinian football market," remarked Hudl’s Kerry Morrow.

About Hudl

As a global leader in performance analysis technology, Hudl helps more than 200K sports teams—from grassroots to the pros—prepare for and stay ahead of the competition. A complete suite of video and data products ensures coaches have the insights they need and athletes get the shot they deserve. 6M users across 40+ sports use Hudl's best-in-class software, hardware and services, including online coaching tools, mobile and desktop apps, smart cameras, analytics, professional consultation and more. Learn more at www.hudl.com.